Celebrating its 60th anniversary in 2016, ADK is currently promoting structural innovation to become a “Consumer Activation Company” capable of precisely analyzing consumer attitude and purchasing behavior data as well as media touch-points, utilizing creative concepts to motivate consumers into action. As part of this innovation, ADK has positioned its global strategy center in Singapore in order to promote overseas expansion of Japanese brands. Leveraging its edge in content business, specifically Japanese TV animation, ADK is rapidly expanding its reach into the global market.


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