B. Bonin Bough
B. Bonin Bough is one of the foremost-awarded marketing executives in his field and one of the youngest C-suite executive in a Fortune 50 company. Currently serving as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough has spear-headed some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. He has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelez Bough lead digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, being named as Mobile Marketer of the Year by MMA. His prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech through breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.