In this session...
Marc Pritchard, Chief Brand Officer at P&G, spoke at the Annual Leadership Meeting of IAB about transparency in digital ad transactions, sparking many conversations.
Accountability and transparency in digital advertising are important issues that everyone in the industry should be engaged in, meaning the media, platforms, brands, advertising agencies, and more.
In this session , we show important points to address the issues.
In the latter half , we do panel discussion the topic of accountability/transparency.