In this session...
Today's B2B buyer is living in a sophisticated and dynamic environment where change is the new constant.
New technologies and platforms are revolutionizing the customer experience and delighting them in ways they never imagined. Mapping out the B2B buyers' ever-changing and complex journey has never been more critical for your business. Join us as leading B2B brands share their experiences in their global customer outreach efforts in the digital space and what it could mean for you and your brand.
Start with “The Inside Scoop on LinkedIn” where Assaf Tarnopolsky offers an in-depth look at the value that the world’s largest professional network offers B2B brands in terms of sales, marketing and revenue opportunities.
This will be followed by “500 Million Professionals, 500 Million Opportunities” by Mukkul Dasgupta. He’ll help you understand the who, what and why of the LinkedIn community and how you can develop a targeted digital advertising campaign that meets their needs and fulfils your objectives.
Then, join Edward Bray in “Best-in-Class B2B Content Marketing” to learn why you need a content marketing strategy, how to align this with your buyer’s journey and, most importantly, how to measure success in tangible ways.
Finally, the panel discussion “Tried and Tested: Lessons from the Field”, with representatives from Konika and Mitsubishi UFJ Financial Group opening up about their successes in engaging a global audience.