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In this session...

Marketing approach that moves the young segment: How videos are watched now

With the ownership of smartphones exceeding 70% (source: The Institute of Media Environment, fixed media point: Tokyo area) and the media behaviors and purchasing decisions of sei-katsu-sha changing drastically, marketing communications that go beyond existing standards are expected as well as branding approaches that co-create with sei-katsu-sha. This session explores sei-katsu-sha’s video browsing habits based on The Institute of Media Environment’s quantitative and qualitative data, and C Channel’s latest successful case, and discusses viewpoints that directly lead to solutions, such as contents that move the video viewers and communications that achieve brand lift. View Less

Presented with


Speakers

Masataka Yoshikawa General Manager Institute of Media Environment (Hakuhodo DY media partners)
TAKAOMI SAEGUSA CCO C Channel Inc.

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency 

Track  Agency 

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