In this session...
With web ads, “banner blindness” is a serious problem. It’s when a user subconsciously ignores a banner ad, thinking it’s irrelevant. In recent years, “native ads” have attracted attention as solution to this problem.
Native ads are provided with displays and functions desginated similarly to the relevant content, so they’re better at reaching users who would otherwise subconsciously ignore banner ads. We expect native ads to have a brand-lifting effect in various ways, such as achieving recognition and stimulating purchase