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In this session...

There are many ways to explain an ad’s impact on sales, such as MMM and attribution analysis. However, there was a problem in that many of these methods did not deliver insights leading to action, as we need data to be reliable if we’re going to use it for making business decisions. One factor was a lack of accurate, precise data required for analysis. In this session, the speaker will introduce new data sources for solving this problem and explain the advantages of ROI analysis.

Presented with


Speakers

Akihisa Mino Research Manager, Market Insights Google Japan
Mamoru Yamada Media Information Planning & Development Division Data Business Planning & Development Business Group Manager INTAGE Inc.

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

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