In this session...
Continuous disruption is the modus operandi for any business in the digital age. In times where entire categories have been RESET by start-ups RE IMAGINING the way things should be, transformation is the new imperative…it’s the new black. Problem is, too many businesses are mistaking short term, tactical marketing activities as the solution to this new, speed-based world. Despite potential short term wins, these are all too often at the expense of long term strategies, and ultimately long term profit.
Today a new paradigm of transformation is called for which leads with brand strategy, placing it into the foundation of the business and the way it operates and more importantly is experienced by consumers today across every interaction: Welcome to the age of the modern masterbrand!