In this session...
Could Dentsu Innovation Institute’s “B-Team” be the world’s first ever “inspire tank”?
As a team, it is unique. That’s because its 40 members each have supplementary careers, side jobs, notable skills or hobbies – their “B-sides”, which until now had been kept in the dark.
Dentsu Innovation Institute launched its secretive “B-Team” in 2015. Within just two years it had already directed or consulted in over 50 projects and 300 cases.
How did they do it?
The truth is that all 40 of its members have, as well as their day jobs in an advertising company, a double existence, or “B-side”. Find out about how they worked, the cases they engaged in, and expect to take away a few hints and tips along the way in this inspiring seminar!