Koichi Yamamoto

Koichi heads strategic planning at Dentsu, overseeing projects at the intersection of strategy, design and technology. With a diverse background in domains ranging from advertising and brand management to new product and systems design, business consulting and futurecasting, and extensive experience working with clients in the technology sector, he is constantly creating new experiences for brands.
With a cross cultural background he has also been involved in the brand management of many multinational brands in Japan and also of the management of Japanese brands outside of Japan throughout his 30 years with Dentsu. As CSO for Dentsu Brand Agencies across APAC he leads strategic planning practice across the APAC region.
He has been a speaker at many international conferences including Cannes Lions, Spikes Asia, Ad Asia, ARF, SXSW, IAA, jury at Cannes, Spikes, AMES, APAC Effies. He holds a MBA from Columbia University and a BS in Archittecture from the University of Tokyo.
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