Kuribayashi is well known within the Japanese industry as the “Buzz Machine”, for very good reason. His innate ability to identify insights around the Internet has been the key to consistent breakthroughs for our clients. Buzz Machine’s highly recognized work includes Nissan’s Intelligent Parking Chair - an office chair that automatically maneuvers itself to its original position on command. This idea presented Nissan’s complex car parking technology in a new innovative way that could be easily understood by millions on social media. His analytical abilities also contributed to the success of our agency’s award winning “GIGA SELFIE”, which became a worldwide phenomenon among travelers. His leadership in carrying out a forensic analysis of another uniquely targeted social media audience resulted in a game-changing Native Mobile Music Video “RUN and RUN”.
Kazuaki Kuribayashi Job Title Buzz Machine Company TBWA\HAKUHODO