Kanekiyo joined TBWAHAKUHODO in 2015 as a digital strategist. His thoroughly logical and highly experienced approach to social media monitoring reflects an industry-wide shift toward an ever-increasingly data-driven environment. His experience in planning and operations of digital initiatives - encompassing everything from direct marketing to social media - ensures that this data-driven mindset is deeply embedded into every creative and promotional strategy.
His unique designs and insight mining techniques reflect his deep understanding of consumers. Incorporating social media monitoring and novel ideations, his methodologies have developed into a new range of services, the impacts of which are reverberating far beyond the agency and the specific clients.