Moensie Rossier

Moensie Rossier is Brand Planning Director at BWM Dentsu, where she co-authored The Age of the Modern Masterbrand. This describes our proprietary strategic brand model and process designed to drive business transformation, using creativity to transform brands and businesses from the inside out. The Modern Masterbrand has been tried and tested on major clients across technology, banking, travel and leisure sectors, among others, in Australia and Singapore. Moensie has over 20 years’ international experience in brand, advertising and PR, and has written for Contagious magazine on trends and innovation. She has a Philosophy degree from Cambridge University.
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