May 14 - 17, 2018, will mark the third year of Advertising Week Asia in Tokyo, Japan. #AWAsia, which will be held in some of Tokyo’s most iconic venues for the week, will bring together industry professionals from the Asia region and from around the world for a week of thoughtful conversations covering the marketing, advertising, technology and creative spaces. Over the course of the week, they will discuss where we’ve been, where we’re going and what trends, challenges and opportunities are shaping today’s global industry. Advertising Week Asia is a part of a global network of Advertising Week events in New York, Sydney, Mexico City, and London.

2018 Highlights

Partners

Dentsu Inc.


Dentsu is the largest agency brand and third largest media-buying agency group in the world.

Dentsu provides a wide range of services in eight business domains:

-Communication Design
-Marketing Design
-Social Solutions
-Media Content
-Data Solutions
-Digital / Social Media
-Promotions
-Creative Sphere

To meet the management and business challenges of its clients, Dentsu identifies through a variety of communication domains the core issues faced by each client. We then provide the optimized, integrated solutions required to solve these issues.

The Dentsu Group employs more than 48,000 people in 146 countries.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Line


LINE上の企業・店舗ページとしての役割強化を図り、表示情報が大幅に拡張 外部連携サービスを含むプラグイン設定により、ニーズに合わせてカスタマイズした表示も可能

Nikkei Inc.


Nikkei Inc. is a trusted media brand in Asia, known for its quality journalism and capability in providing business news and information. Founded as a market news media in Japan in 1876, Nikkei has grown to be one of the largest media conglomerate with 37 foreign editorial bureaus and approx. 1300 journalists worldwide, with another global media brand, Financial Times, joining in our group in 2015. Nikkei has always been embracing digitization and technology to find a new way to deliver news and information as a reliable source of information to the global community.

Adobe


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

CCI


Cyber Communications inc. (CCI) is a total interactive marketing company, serving more than 500 advertising agencies, including Dentsu, the largest advertising agency in Japan, and ADK, an affiliated company of the WPP Group, one of the world’s largest communications companies, and it has a network of more than 500 publishers, including Facebook, Twitter, Apple, and Yahoo Japan. CCI was established as a joint venture between Dentsu and Softbank in 1996, the year when Internet advertising was born, and it began offering Internet advertising services to Yahoo Japan, which is a dominant player in Japan. In 2000, we listed our shares on the stock exchange, and then, in 2009 became a wholly owned subsidiary of Dentsu through a takeover bid. Over the years, we have accumulated practical experience and knowledge to become the core company of the Dentsu Group in the digital domain. By planning and marketing advertising products and services for transmission through cutting-edge media and devices, we have continued to offer “one-stop” marketing services in the interactive domain, based on our sophisticated technology. We are always expanding and also evolving.

The Official Guide (EN)
Articles and More


More than just a calendar, the Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWAsia. You can also get to know our partners, who’s who on the Advisory Council, and more!


VIEW THE GUIDE (EN)

The Official Guide (JPN)
Articles and More


More than just a calendar, the Guide is a valuable resource full of proprietary articles that will get you up to date and prepared for the biggest topics at #AWAsia. You can also get to know our partners, who’s who on the Advisory Council, and more!


VIEW THE GUIDE (JPN)

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