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In this session...

Coca-Cola will introduce IMC, known as Integrated Marketing Communications as one of their secrets to success. The presentation will show how the company effectively uses each touch point, which when combined, builds a clearer, more impactful message to engage with consumers in Japan.

Speakers

Khalil Younes Executive Vice President, Marketing & New Businesses Coca-Cola (Japan) Company, Limited

Event Details

Event Type Seminar

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