In this session...
Data is one of the biggest drivers of successful marketing today.In the current data-driven marketing scenes, proprietary 1st Party Data owned by publishers are highly valuable for advertisers and its usage is expanding through DMP.
In this session, we introduce some of the latest examples along with the importance of data protection by presenting case studies from two publishers - Nikkei Inc. and Shogakukan Inc.- which have been developing their own private DMP and actively offering data-related solutions to advertisers from the past.
What You'll Learn from This Session...
- Take advantage of their own first party data
- the importance of data protection
- The Media Growth Partner