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In this session...

Dentsu Digital proposes the new concept “Advanced Creative” by combining a creator’s “hunch” and “good taste” with “AI” and “data.” It analyzes video ads’ elements (“kawaii,” “moving,” etc.) and their effects, automatically produces high-performance banners while forecasting CTRs, puts creative modules together to generate high-volume, diverse patterns of creatives, and instantly generates changing expressions depending on weather, time and other information. Join our session to envision a future of advertising.

Presented with


Speakers

Susumu Namikawa Executive Officer/ Executive Creative Director Dentsu Digital Inc.
Yosuke Tsurumi WEB marketer Recruit Communications
Satoru Yamamoto CEO Data Artist Inc.

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Design   Production   AI   Video   Data 

Track  Mar Tech 

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