In this session...
As digital continues to disrupt most aspect of commerce, B2B organisations face both challenges and opportunities when they come to terms with this new reality.
In our session, we will discuss the overall B2B framework of digital transformation. How digital is changing the role of Sales and Marketing in organisations. Why Japanese companies are adopting to these changes. What are the immediate actions you can take to embrace these changes. And what are the type of talent that will enable business to grow and make the digital transformational journey.
What You'll Learn from This Session...
- What pillars do you need to drive “Digital Transformation”
- How digital is changing Sales and Marketing alignment
- What digital talent do you need to accelerate growth
- Best Practice Share: Voice of Customer