In this session...
The media industry has changed tremendously in the past decade. The proliferation of screens, players and ways to watch content in recent years has led to a very complex and fragmented media world.
In a total video world, advertisers have to take investment decisions based on ever changing advertising possibilities. In this era of immense disruption, TV remains resilient in Europe thanks to its unique reach and we see that all other forms of media develop better ROIs when combined with television, especially digital video.
In this keynote, our speakers will offer keys to reach European customers, providing an understanding of the total video ecosystem in Europe and revealing innovative advertising solutions.