Tracks Venues

In this session...

TV commercials are at a crossroads due to the influence of touch points diversifying the marketplace. This is a result of the evolution of technology boasting overwhelming reach. During this premium session, two top creators, both who have overwhelming presences in the creation of TV commercials will speak to this crossroads. Yoshimitsu Sawamoto and Makoto Shinohara will speak frankly at the stage of Advertising Week Asia on the way to get "sympathy" from the world and "how to move" the world.

What You'll Learn from This Session...

  1. the way to get "sympathy" from the world and "how to move" the world.
  2. What is most important for Creative Planning
  3. Key to success


Yoshihiko Kasamatsu President & Executive Producer ignite Inc.
Yoshimitsu Sawamoto Senior Prime Executive, CM Planner, & Executive Creative Director DENTSU Inc.
Makoto Shinohara CEO, Executive Creative Director Makoto Shinohara Office

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Design   Production 

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