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In this session...

Can a piece of music make the coffee you are drinking taste less bitter? Does a matt packet indicate freshness and crispier crisps? Could a blue carpet increase a store's sales? Leading experimental psychologist Professor Charles Spence will introduce the influence of senses on consumers' perceptions and decisions.

Can a piece of music make the coffee you are drinking taste less bitter? Does a matt packet indicate freshness and crispier crisps? Could a blue carpet increase a store's sales? Leading experimental psychologist Professor Charles Spence will introduce the influence of senses on consumers' perceptions and decisions.



Spence, who is also Head of Sensory Marketing at JWT, will share his 20 years of experience in understanding how the human senses can help enhance the design of products, services, stores... and advertising. View Less

Presented with


Speakers

Charles Spence Head of Sensory Marketing JWT

Event Details

Event Type Seminar

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