Tracks Venues

In this session...

Digital represents massive opportunity, but as an industry we make it so complicated. Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV.

The chaos of managing multiple teams, tools and metrics differently across Web, mobile and TV advertising is an inefficiency headache of exponential – and expensive - proportions.
At the same time, competing with television is no longer a lofty goal, but a realistic endeavour. Digital transparency is no longer an oxymoron, but a requirement. Creativity and technology are no longer diametrically opposed, but inherently connected.
Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV. View Less

Presented with


Speakers

Amir Ashkenazi CEO Adap.tv
Arun Kumar President, G-14, Mediabrands Audience Platform IPG Mediabrands

Event Details

Event Type Seminar

Track  Video 

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