In this session...
Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today, we’re looking at The Content Conundrum. In a world where everyone and anyone can create and distribute content, who is best placed to help clients?
We all know that content is vital to the marketing mix of every brand on the planet, but there are so many players in this sphere: brands, media owners, production companies, agencies (both creative, digital and media), specialists in distribution and measurement. So who’s in charge? Who owns the content, who makes it and who distributes it? Join today’s Huddle and discuss the content conundrum with participants from all corners of the content industry (follow @mindshare_UK #mshuddle to learn more about who’s taking part). Huddle spaces are limited and exclusive so please come prepared to lean in and get involved in the debate. Unimagine everything you know about conferences – and come Huddle with us.