Tracks Venues

In this session...

Brands behaviour in the physical world is fundamentally changing.

Data from your mobile phone will soon personalise the out-of-home ads you see, whilst digitalisation is becoming rife, with screens accounting for over 50% of OOH adspend by 2016.

Panellists will discuss how data, real-time, hyper-local and technology are revolutionising creativity and effectiveness in the world's oldest and most ubiquitous medium

Presented with


Speakers

Charles Vallance Founder and Chairman VCCP
Chris Gobby Head of Data EE
Glen Wilson MD Posterscope UK
Michael Iskas Global Chief Innovation Officer Carat
Theo Theodorou GM EMEA xAd Location Based Mobile

Event Details

Event Type Workshop

Track  Agency 

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