In this session...
Performance is king within display advertising and advertisers are getting it. Using state-of-the art technology to create highly personalised ads, performance display advertising is increasingly becoming an ever-green and "always on" part of the annual marketing plan, alongside search and television. Join Criteo and some of it's key brand partners to discover how powerful display advertising can be when fuelled by rich data and machine-learning predictive technologies that can deliver performance and unprecedented ROI.
But performance display solutions are not all the same. While the industry has mostly delivered post-view impressions, marketers are more and more challenged to demonstrate their investments can generate measurable clicks and ultimately sales.