In this session...
Enormous wagers are being made on Native Ads. Almost out of nowhere, the ubiquity of consumer connected content consumption has created a new paradigm. Top journos leaving bellwether media to write branded content. Media owners re-fashioning themselves in native cloaks and top-hats. What’s really happening in Native, and why it’s more than just the next big thing.
Steve Payne Head of Planning, Insight & Research, AOL UK
Olivier Gers President, Global Business, LiquidThread
Lori Cunningham Director, Digial Revenue & Strategy, The Telegraph
A Day in the Life-In Feed
Moderator James Cooper Editorial Director, ADWEEK
Josh Graff Director, Marketing Solutions-EMEA, Linkedin
WIll Hayward VP, Advertising, Europe, Buzzfeed
Noel Penzer Managing Director, Aol UK
Kathleen Schneider SVP, Marketing & Communications, Criteo
Why branded content needs editorial intelligence
Andrew Hirsh CEO, John Brown Media
Clare Broadbent CEO, Cedar
Sean King CEO, Seven