Tracks Venues

In this session...

The new breed of chief marketing officers have to be as skilled as the finance director with budgets, know as much about technology as the IT team and act as the voice of the consumer in the boardroom. Marketing Week editor Ruth Mortimer quizzes a select group of leading executives, such as Pernod Ricard’s CMO Martin Riley, Britvic CMO Matthew Barwell, William Hill CMO Kristof Fahy and RSA CMO Peter Markey, for their predictions and experience.

Presented with


Kristof Fahy Chief marketing officer William Hill
Martin Riley Chief marketing officer Pernod Ricard
Matthew Barwell Chief marketing officer Britvic
Peter Markey Chief marketing officer RSA
Ruth Mortimer Editor Marketing Week

Event Details

Event Type Seminar

Track  Storytelling 

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