In this session...
Digital advertising creative should be synonymous with great user experience- but it often isn't.
As magazine and newspaper apps continue to evolve, so does the opportunity to create engaging advertising by putting the principles of UX first. In this special ADThink session in association with Adnostic the panel will discuss how the essential elements of great UX can and should be used to create exciting digital advertising and what this means for the media eco-system.
Advertising can now be consumed across a variety of screen with tablets giving the user the opportunity to engage with advert in the same way they would a well designed web-site giving advertisers an opportunity to engage with their potential customers in a way they haven't before.
In a special ADThink session in association with Adnostic the panel will discuss how the essential elements of great user experience can and should be used to create innovative, useful and exciting digital advertising and what this means for the media landscape.
WIth creative, agency, media strategy and app development all represented on the panel this will be an inspirational discussion!