Join Alan Rusbridger, Editor-in-Chief of the Guardian, and a select panel to discuss the Edward Snowden revelations, how the story unfolded and what the implications of the leaks have been for the advertising industry and wider society.
Editor in Chief, The Guardian
Director, New Product Innovation, Adobe
More than ever before, today's media is connected. Connected to consumers; clients; colleagues and managers; content partners; creativity; and mobile & social platforms. A no-holds-barred discussion by an eclectic gathering of progressive media leaders.
Commercial Director, News UK
Managing Director P&G United UK, Starcom MediaVest Group
Frances Ralston Goode
Chief Innovation Officer, PHD UK
There's no question Facebook's enormous global reach and extraordinary engagement is something that matters to almost every business on the planet. The real question, though, is how do these businesses create content that really matters to the people on Facebook? In this keynote Mark D'Arcy, Chief Creative Officer of Facebook's Creative Shop, explores how the world's best brands and agencies are seizing this opportunity and reinventing the advertising business as they do it.
Traditional boundaries around news and branded content; live and on-demand; and video everywhere has created a new frontier. Beyond the telly, tablet and smartphone, what's the next pathway to the consumer?
Chair, Digital Network, The Marketing Society
Managing Director, Metro
Managing Director, Sales, JCDecaux
Group Revenue Director, Hearst
Chief Executive, Chime Communications
Join AppNexus and WARC for a research led workshop that explores how Programmatic is shaping the evolving relationship between buyers and sellers; and the implications this will have for the wider digital advertising ecosystem.
Last year L’Oréal reviewed its £135m media business through intermediary ID Comms. This was the biggest pitch of the past three years and ended with Maxus being appointed as L’Oréal’s media agency in the UK & Ireland. Chaired by Arif Durrani, Editor of Media Week, this is an opportunity to hear from all three perspectives; agency, consultant and client, giving their unique take and insight on what it takes to find the perfect partner.
Head of media at Campaign / Editor of Media Week, MediaWeek
Sir Trevor discusses his personal view of television – and explains why it’s the most influential and compelling of storytelling media. ITN’s celebrated newscaster will share everything from his interviews with historic and controversial figures such as Nelson Mandela, Saddam Hussein and George W Bush, to the challenges of bringing the world’s most powerful stories into the intimacy of our living rooms.
Mobile is the ubiquitous channel that stays within arm’s reach as consumers go through their media day. Whether it’s a 1st or second screen, it’s clear that mobile can multiply and extend reach of marketing plans. Are agencies and clients maximising the value of the mobile device, understanding the value of an always on channel and who is doing it well already? Join us for a session of industry leaders to discuss the role of mobile in the traditional media mix.
Commercial Director, Weve
Director of Marketing Communications, Microsoft
CEO, Havis Media
Executive Director of Performance and Digital Development, Europe, Starcom MediaVest Group
The music industry is going through a dynamic period of change. Advances in technology and data have transformed how we source, listen and buy music.
This has led to dramatic changes to the way music is promoted - offering vital insights to the wider marketing industry into how businesses must embrace
data to adapt and thrive.
Join us for a lively and informed panel debate with industry leaders, DJs and experts from the music industry including Spotify and Absolute Radio.
Exec VP Marketing , Live Nation
Associate Editor The Sunday Times Magazine, The Sunday Times
SVP Marketing , Parlophone & Warner Bros UK
In a world where video thrives, it’s important to understand the different types of
content and the platforms in which people watch it. TV still leads as the preferred
screen but you can now watch TV across all devices, and most people are viewing on
Historically, UGC was the main driver of video online but brands and content
producers now recognise the real engagement and scale video can drive online.
Head Of Digital Development, Trinity Mirror Digital
Head of Digital Strategy, Havas Media
Head of International, AOL
Co Founder and CEO , Little Dot Studio
The word’s out: data is sexy. Sexy because it gives brands access to insights they could only dream of before, a view into what really makes people (not consumers) tick. Havas Sports & Entertainment’s President, Lucien Boyer, alongside Havas EHS’s CEO Tash Whitmey, get up close & personal to share their understanding of how fans and their passion points, combined with strategies for connecting experiences in real time engagement, drive brand loyalty and and fan happiness, based on complete end-to-end personalization.
President & Global CEO, Havas Sports & Entertainment
Global VP, Social Media & Digital, Havas Sports & Entertainment
In a year that native content has come of age this session looks at the blurring of the lines between advertisers and media owners. The session will explore the roles of publishers, brands and talent in the native mix.
Mobile advertising done right should be a mix of beautiful ads and data-driven tech. Join Robert Andersen of Amobee for a discussion of how to push the envelope with your creative, using 3D mobile ads that go beyond HTML5's capabilities. Demos will include tools and techniques plus case studies on how brands can leverage 3D for next-generation mobile ads as well as cutting edge technology to get that creative to the right customer at the right time, and increase ROI using programmatic buying.
Advertising Services Director, Amobee
A C-level conversation with market-leading mobile pioneers, hosted by mobile agency Fetch. In this panel discussion we’ll hear directly from CMOs and CEOs who moved quickly to adopt mobile and who now are reaping the benefits of their early investment into the platform which continues to drive transformation across the marketing industry.
Marketing Director, Bloom FM
Chief marketing officer, William Hill
President , Hotels.com and Venere.com
The wild-fire proliferation of video is re-shaping the entire content business, in real time. Short-form content s exploding. Native Ads are fueling video growth. YouTube is the BBC of the younger generation. Front-line warriors on video's today and tomorrow.
Founding Partner, Gravity Road
Director, Northern and Central Europe, YouTube
VP, Content & Programming, UK & International, Vevo
General Manager, Europe, YuMe
Vice President of Advertising, Europe , BuzzFeed
Two of Britain’s most successful sportspeople come together for the first time at AdWeek London.
Golden girl of cycling Victoria Pendleton CBE and cricket legend Andrew ‘Freddie’ Flintoff MBE have both transcended their sport and sit firmly in the public consciousness as two of our greatest winners.
They will discuss whether they believe it came from 'the sweat or the blood’: were these exceptional athletes born winners or was it their drive and commitment to be the best that made them world beaters?
Using a combination of passively collected data and ediary data from the recently launched IPA TouchPoints survey we will show how people really use their smart phones, which apps they use, which urls they visit and whether they are wifi connected or network connected. This coupled with the TouchPoints e.diary data, which tells us where people are, what they are doing and who they are with will give us the context of this smart phone use including when they are dual screening.
The Drum will host a panel session with industry experts discussing effective use of shock and controversy in advertising to convey a message, discussing examples of famous campaigns and gaining insight from some brands about their own shocking strategies.
Our very own Managing Director, Gemma Greaves, will take to the stage with Claire Beale, editor at Haymarket, to discuss the topic; they will be joined by leading industry experts including Stephen Maher, MBA, John Allert, Brand Director, McLaren and Annabel Venner, global brand director, Hiscox who will share their predictions.
Global Brand Director, Hiscox
Managing Director, The Marketing Society
As the pace of convergence intensifies and technology interfaces blend with the world in which we live, the term "digital" becomes increasingly meaningless for brands, while the ability to innovate their future becomes more crucial. Oblong Industries CEO and Minority Report interface designer, John Underkoffler, joins Dentsu Aegis Network's Nigel Morris, to examine the opportunities and implications of a world where objects, environments, screens and humans are all increasingly connected, spatial, interactive and immediate.
Facebook’s Head of Platform Partnerships in Europe, Akin Babayigit will run a workshop on Mobile advertising and be discussing some of Facebook’s recently launched mobile advertising products. He will dive deep into the successes the industry has already seen leveraging Facebook’s mobile ads that solve the discovery and engagement challenges so many companies face today.
Head of Platform Partnerships, Europe, Facebook
This session will discuss the old factors of disruption and the new ones that we must harness to succeed in the future of marketing. It's not about advertising. The product itself is what makes the difference. The session provides an insight into the emerging trends and AKQA's beliefs and drivers to deliver world class products. It will make you think differently and prepare for the future.
How many times has a response from a client or an organisation started with these five, heart sinking words?
It’s easy to create barriers to innovation because transformational thinking can seem like too much hard work, feel too uncomfortable, be inconvenient and prove too difficult to translate from flipcharts and presentations into our everyday working lives. Conversely, we operate in a world where genuine, disruptive innovation is quickly becoming the most important competitive advantage a company can wield. It is how the world’s smartest brands are fundamentally transforming the effectiveness of their business and the lives of their intended audience.
Global Chief Creative Officer, Razorfish
Director Content and Strategy, Contagious
Women have been movers, shakers and decision-makers in technology right from the beginning of the digital revolution. So why are they still being side-lined by some - and who's smart enough to be targeting this influential audience who've already embraced technology in every aspect of their lives?
Join IPC Media’s revealing debate chaired by charismatic Sunday Assembly creator Sanderson Jones, and take a sneak peek into Ideal Home magazine's hi-tech ‘Home of the Future'
Consumer Editor, Ideal Home, and girlaboutech.com
CEO of Lady Geek and Founder of Little Miss Geek, Lady Geek
Head of Buying, John Lewis
Writer, Comedian and host of SundayAssembly.com
As we look at what’s ahead for tech leaders, it’s clear that we’ll need more than good ideas, products and experiences to stay at the forefront. If we want to continue to transform how people look at the world, simplifying complexities and tapping into genuine human desires will be core to how we drive tomorrow’s big ideas. Join Michael Dwan from Microsoft, as he shares next-generation concepts, creatively bringing people what they want, and in turn, opening up dynamic ways for marketers to connect with audiences.
Gwyn Jones has literally grown up at Bartle Bogle Hegarty. He was one of the first intake of graduates that the Agency hired in 1987. He is now the Group CEO.
Ben Shaw is also a BBH grad and at the foothills of his career. They have both grown up at BBH, but at very different periods for the industry. This talk will examine the perspectives that Gwyn and Ben have of the industry but their shared vision of what the industry must do to ensure that it’s in the best health when Ben’s generation are at the top.
Group CEO, BBH
Strategy Director and Head of Social, BBH London
As TV continues to engage viewers in different ways across on-demand platforms, what opportunities are there to develop & create premium short-form programming which resonates with consumers on these new digital platforms? Channel 4 Head of Digital & Partnership Innovation, Jonathan Lewis joins a panel of content experts to discuss the potential of creating premium content for emerging platforms appealing to a new breed of viewers increasingly seeking short, snack-able content from trusted, high quality sources.
We live in a world where consumers have not only taken control but are now driving the conversation. This workshop explores strategies on how to create an agile approach to win in the new borderless market where shoppers no longer think in boundaries. They are more informed than ever and are crossing geo and device boundaries to get the product they need when they want it. Are you ready?
Fast Company Editor and MD Bob Safian goes one-on-one with Mashable founder, Pete Cashmore. Founded in 2005 by Cashmore in Aberdeen, Scotland, Mashable is a leading destination for news, resources, inspiration and fun for the connected generation. It sits atop the social media ecosystem in a niche unique to Mashable. 3.2 million Twitter followers, who are savvy, engaged and influential. Leading the conversation is Bob, one of the world's premier thought leaders, who joins us in London for the first time.
Technology has already changed the future of your business irreversibly. Ideas still matter but to build brands for the future you now need to create ideas people can belong to. Drawing upon their experiences driving this approach globally at Lowe Profero Michael Wall, Global CEO of Lowe and Partners and Dale Gall, London CEO of Lowe Profero, will explore where brands and businesses are, or are not, accomplishing this and the philosophy and combination of skills required to succeed.
Hosted by David Aaronovitch with special guest Caitlin Moran - Journalism, me and social media! open talk on how journalism has changed since the rise of social media and what news brands will look like in the future....Informative, frank and definitely fun
YouTube's stars have come from bedroom and backyard to build huge, highly engaged audiences, through unleashed creativity and relentless improvement. In a world where consumers seem hell-bent on ignoring brands desperate pleas for relevance, what can today's marketer learn from these new Masters of Attention?
An enlightening debate around technology and innovation featuring Media Leaders and showcasing Europe's Top Ad Tech Companies as selected by verified, global marketers. Get more information and check out the innovation leaderboard at indx.li/innovationseries.
Founder & CEO, Industry Index
Executive Director, Manning Gottlieb OMD
For the motion, Martin Glenn, chief executive officer, United Biscuits and President of The Marketing Society, will argue that marketers should always lead the business because they understand the customer. Against the motion, David Haigh, chief executive, Brand Finance will argue that when it comes to making money finance is a better training ground.
Chief Executive, Brand Finance
Chief Executive, The Marketing Society
Digital represents massive opportunity, but as an industry we make it so complicated. Amir Ashkenazi, CEO of AOL's Adap.tv, will share a story of how one client is attacking the chaos by using data more powerfully, building relationships between brands and consumers, and delivering against metrics that matter - marrying the power of digital with the simplified economics of TV.
London Live, the first 24 hour entertainment channel devoted exclusively to the capital will be within an hour of its launch transmission. Join us and our panel for a glass of champagne and a discussion on launches – the great successes and the insights from behind-the-scenes. Our panellists are fragrance entrepreneur Jo Malone; ex-Dragon James Caan; Marketing Director on numerous launches at the Guardian, C4 and C5, David Brook; and CEO for London Live, Andy Mullins.
Group Commercial Director , ESI Media
Marketing Director on numerous launches at the Guardian, C4 and C5
Ex-Dragon and serial entrepreneur
Founder, JO LOVES
CEO of London Live and MD of ESI Media , ESI Media
Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today, we’re looking at The Content Conundrum. In a world where everyone and anyone can create and distribute content, who is best placed to help clients?
Lead Planner , Jam
Commercial Account Director, Videology
Head of Brand Strategy, BSkyB
Head of Development, Channel 5
Strategic Business Development Director , IPC Content
Head of Branded Content & Product Placement, BSkyB
Deputy Managing Director, Sky Media, BSkyB
Managing Director, 8lbs
Head of Marketing Partnerships, Channel 5
To celebrate 25 years of Empire (the biggest, most awarded movie magazine in the world!) Bauer Media presents…'An Audience With Steve Coogan, Neil and Rob Gibbons'. The British comedy legend turned Oscar nominated actor and the acclaimed twin brothers who wrote the recent hilarious hit movie 'Alpha Papa' will be interviewed live on stage by Empire's News Editor & Film 2014 Presenter, Chris Hewitt.
Actor, Comedian, Impressionist, Writer & Producer
The Advertising Association, in partnership with News UK, presents an evening of fierce and fast-paced debate by exceptional young talent. Four rising stars representing agencies, brands and media will take to the stage and answer our challenge: “What's the biggest myth about advertising, and how would you bust it?" Our audience will determine which arguments survive. The big question is….who will be the Last One Standing?
London's first 24 hour entertainment channel devoted exclusively to the Capital hosts an extraordinary live show at hallowed Ronnie Scott's. Headlining is Jon Batiste, a member of a long lineage of musicians from the Batiste family of Louisiana. ESI's Dr. Jon O'Donnell hosts a once-in-a-lifetime night in London's premier live room. With Surprise Guests.
For 50 years, the Advertising Association’s Media Business Course has made delegates sweat in this unique “gymnasium of the mind”. Run by advertising, for advertising it is the only course to put young talent from agencies, brands and media together to learn from each other. The MBC comes to Advertising Week with Coca-Cola’s Media Director, Sarah Leach to share her experience of MBC 2013 when advertising’s finest young minds tackled a brief for the world’s favourite soft-drink.
With just 7 hours left before the close of applications for the 100 Creative Pioneers 2014 apprenticeship places, IPA and Metro are opening Adweek's doors to school leavers 16-23 years old to
- meet the Class of 2013
- find out about the 50 companies behind the offers
- get advice and help on how to win.
It'll be friendly, informative, frenetic and a lot of fun. Get inspired!
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