Danny joined Channel 4 in November 2006. As Agency Principal, his job is to build relationships with advertisers and help them get the best out of Channel 4, in all its forms, across all its platforms. Danny is keen to encourage advertisers to think differently when it comes to their use of the commercial break and has been responsible for a number of innovative and award-winning campaigns on the channel.
Prior to C4 he had several years experience working agency side in the TV departments at Mediacom and prior to that Zenith. A far cry from his first job as a train timetabler.
Danny Peace Job Title Agency Principal Company CHANNEL 4