In this session...
Shooting well beyond £10 billion by 2020, the growth of digital advertising has been phenomenal from the start. But what next for the UK’s largest advertising medium? How will the industry tackle challenges around programmatic and viewability? At this scene setter, the IAB UK’s expert panel featuring Claire Enders, Steve Hatch, Mark Howe, Guy Phillipson, and the BBC’s Kamal Ahmed – we’ll uncover key drivers of growth, behaviour and skills the industry needs for successful marketing as we approach 2020.
Digital advertising is the UK’s single biggest advertising channel. But what are the trends and drivers behind this? How will changes in technology and consumer behaviour impact on brands’ most used advertising channel? How can advertisers’ brand building objectives be reconciled through smaller, though more personal, screens?
Join the IAB UK and a panel of industry experts as they take stock of the diverse digital advertising landscape across video, content, native and mobile, unearthing trends behind digital’s continued growth. This panel session will visualise developments in the digital advertising market over the last ten years and firmly focus on forecasts, predictions and challenges over the next five, as we build a £10 billion+ market.