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In this session...

The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.

MYTH OR REALITY: NEURO UNLOCKS HOW ADVERTISING WORKS

Join the ARF as they separate the myth from the reality and present Neuro-science based solutions delivering more impactful communications and unlocking new levels of engagement. Creating effective advertising isn't brain surgery. It's brain science.
Dr. Michael E. Smith VP, Consumer Neuroscience Solutions, Nielsen Neuro
Dr. Horst Stipp EVP, Research & Innovation, Global & Ad Effectiveness, The ARF
Pranav Yadav CEO, Neuro-Insight, US Inc.
PRESENTED BY ARF

DATA CONGRESS ROUNDTABLE

The present and future of data of all sizes.
Gayle Fuguitt President & CEO, ARF
Judge Alvin Bowles SVP Media, GM Video, RhythmOne
Chris Duncan Chief Marketing Officer, News UK
Gareth Holmes Commercial Director EMEA, PubMatic
Steve Parker co-CEO, Starcom MediaVest Group
Dr. Sachiko Scheuing Chief Privacy Officer, Acxiom

Presented with


Speakers

Dr. Michael E. Smith VP, Consumer Neuroscience Solutions Nielsen Neuro
Dr. Horst Stipp EVP, Research & Innovation, Global & Ad Effectiveness The ARF
Pranav Yadav CEO Neuro-Insight, US Inc.
Gayle Fuguitt President & CEO ARF
Judge Alvin Bowles SVP Media, GM Video RhythmOne
Chris Duncan Chief Marketing Officer News UK
Gareth Holmes Commercial Director EMEA PubMatic
Steve Parker co-CEO Starcom MediaVest Group
Dr. Sachiko Scheuing Chief Privacy Officer Acxiom

Event Details

Event Type Seminar

Track  Data   Programmatic 

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