In this session...
TV has stood strong in its resistance to the type of marketing changes that are ever present in digital. Although the traditional way TV is bought and sold will continue to thrive, there is a new way marketers can bring data targeting and programmatic solutions to supplement how TV is currently traded. Join a panel of industry experts for a lively debate on the transformation beginning in TV.
What are the opportunities, and challenges that marketers and broadcasters face as programmatic technologies are implemented across all screens.