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In this session...

The importance of connecting with consumers in the physical world through unique experiences has enjoyed a significant resurgence over the last couple of years. From 3D printed Oreo stations at SXSW to Twitter Drones at Cannes and Ubers masquerading as cars from the 1920s ahead of the new season of HBO's Boardwalk Empire - experiential is back in a big way and top of mind for agencies and brands across the board. Join us for a crash course on how to design and think about physical through a digital and social lens.

The importance of connecting with consumers in the physical world through unique experiences has enjoyed a significant resurgence over the last couple of years. From 3D printed Oreo stations at SXSW to Twitter Drones at Cannes and Ubers masquerading as cars from the 1920s ahead of the new season of HBO's Boardwalk Empire - experiential is back in the biggest of ways and top of mind for agencies and brands across the board.

But how do you truly create an experience that has the power to not only connect with folks, but also drive conversation and resonance across channels? Join us for a crash course on how to design and think about physical through a digital and social lens in addition to some tried and true tactics to keep in mind when approaching your next project.
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Presented with


Speakers

Brian Schultz Partner Magnetic Collaborative

Event Details

Event Type Workshop

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