In this session...
Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH.
Each agency has ten minutes to pitch their creative digital-out-of-home ideas for the client brand of their choice. Brands have yet to fully exploit the potential of Digital Out-of-home, but adam&eveDDB, M&C Saatchi and VCCP are well placed to win your vote. Following their own creative brief, the agencies will build on digital out-of-home guidance and inspiration from Posterscope. Posterscope welcomes you to this exciting event at a key time; 2015 is set to be a landmark year for digital, the year when it accounts for a third of all out-of-home spend.
Posterscope is the world’s leading out-of-home communications agency. It knows more about how consumers feel, think and behave when they are out-of-home than anyone else. It understands the connection between out-of-home, mobile and digital, and emerging technologies and constantly pioneers in all aspects of OOH. Posterscope has 53 offices around the world, buying over $3bn of out-of-home advertising space each year.