Tracks Venues

In this session...

OpenX will discuss the scale and severity of Ad Fraud. Explore the key role of an ad exchange in preventing ad fraud, while outlining how publishers and advertisers should also be taking responsibility. This insightful and honest discussion will provide attendees with a deep and valuable understanding of the programmatic ecosystem, the role of ad exchanges, and the steps needed to help prevent fraud.

Presented with


Speakers

Steve Chester Dir, Data & Industry Programmes IAB UK
Tom Bowman SVP, Sales Operations BBC Advertising
Andrew Buckman Managing Director, EMEA OpenX
Brian Murphy VP, Product Management Integral Ad Science
Richard Robinson Programmatic Manager AutoTrader
Edward Thomas Head of Product Accuen

Event Details

Event Type Seminar

Track  Programmatic 

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