In this session...
Alastair Campbell knows about winning. As Tony Blair's chief spokesman and strategist, he helped Labour win three consecutive elections. Joining Alastair is Bookomi's producer and host, Richard Kilgarriff, in this special Advertising Week Europe edition of the Marketing Society's Legends Series.
While researching his book, Alastair Campbell realised that the world of politics could learn a lot about winning from business and sport. He spoke to Richard Branson and John Browne about risk, Paralympian Tanni Grey-Thompson about resilience and Garry Kasparov about strategy. He quizzed the Mercedes F1 team about the way they used data and interviewed US Vogue editor, Anna Wintour about leadership.