In this session...
Technology is making advertising harder. As the Internet of Things tips the balance toward machine generated and consumed data, marketers have fewer opportunities to reinforce their brand message with actual humans. This means getting serious about telling your brand story succinctly and in a way that makes a lasting impact. Join Microsoft on an entertaining and educational jaunt through the wonderful world of storytelling.
Learn how stories help activate the human brain and walk away understanding how to structure and deliver a powerful story that will inspire your customers and make your brand memorable.