In this session...
Catching the consumer of tomorrow.
As the world changes at the fastest pace since the industrial revolution, Bloomberg anchor and Editor-at-Large, Francine Lacqua sits down with Sir Martin Sorrell to try and understand WHO tomorrow's big spenders are, and WHAT they will buy.
We'll focus on:
- The Business of demographics: How do you chase the millennial spender? And are they still the most important customers?
- Business in emerging markets: Will the Chinese and Indian consumers step up and spend more?
- The Business of Social: Is social media the only ad space anyone should care about?
- The Business of Ad Agencies: What does this all mean for ad agencies and their dialogue with corporates?