In this session...
Paul McNamee (Editor of The Big Issue) and celebrity guests look at 5 simple and not so simple hacks that have made The Big Issue a publishing phenomenon
The Big Issue will celebrate this incredible milestone and share with you how media can change lives.
The Big Issue is a publishing phenomenon; with it's 200 millionth issue and approaching it's 25th year it is a genuinely a force for good in the media. So much more than just a magazine brand, the Big Issue changes lives and is a commercial response to a social problem.
The Big Issue is the only paid for street media with every copy sold at 100% of it's cover price.
The impact of the magazine is such that it has won numerous awards including Editor-of-the-Year (Paul McNamee) and 2nd Greatest Magazine Moment of the Last 100 Years (PPA). Contributors to the editorial have included Joey Barton, Rachel Johnson, Dominic Laurie with founder John Bird regularly turned to for his no holds barred opinion on the social issues of the day. The Big Issue has famously broken stories about The Stone Roses, George Michael, Boris and Cameron
This session will look at the 5 key strategic pillars that built the magazine from selling copies out of the van to a unique global publishing phenomenon