In this session...
The Sun Editor, David Dinsmore, hosts Rio Ferdinand, Lawrence Dallaglio, Rebecca Adlington and Simon Oliveira, key strategist in David Beckham's team and MD of Doyen Global.
With top sports stars now holding the same brand equity as film stars, brands are increasingly looking to Sport for reflected credibility and cool.
A leading Premier League footballer and ex-England and Manchester United captain, one of England’s best known International rugby stars, an Olympic Gold medal and World Record holder heroine and a strategist, brand and partnerships specialist to Global superstars including Beckham, Neymar Jnr, Boris Becker, Xavi (previously with Lewis Hamilton and Andy Murray), will be debating what it takes to be a positive brand ambassador. From how brands can work with sports stars to maximise the value of partnerships, to how stars go about choosing the brands they want to be associated with.