Join David Pemsel, Deputy Chief Executive of Guardian News & Media, Instagram's Tracy Yaverbaun and Mindshare's Mark Creighton to debate how to harness creativity to build influence and engagement in a fragmented world. From heritage brands to new kids on the block, find out how brands can drive trust and engagement with their audience through brilliant creative executions, across multiple channels, platforms and geographies in order to become truly influential.
UK CEO, Mindshare
Content Director, Centaur Marketing
Deputy Chief Executive, The Guardian
Head of Brand Development EMEA, Instagram
The Church has one of the most recognised “brands” in the world: the Christian symbol of the cross is recognised across the planet. Now that ad agencies have mission statements and the Church of England is sending its priests on marketing courses, are the lines separating these apparently incompatible worlds blurring? Do they have ethical dilemmas or conundrums in common? Can they learn from each other? Join the conversation between the advertising industry and the church on the moral dilemmas both face in advertising.
Gardener, Motorcyclist, Idealist
Dr. Giles Fraser
Columnist, The Guardian, Radio 4
Advertising's Mr. Big, Independent
Rector, St James's Church, Piccadilly
Alastair Campbell knows about winning. As Tony Blair's chief spokesman and strategist, he helped Labour win three consecutive elections. Joining Alastair is Bookomi's producer and host, Richard Kilgarriff, in this special Advertising Week Europe edition of the Marketing Society's Legends Series.
Journalist, Broadcaster, Political Aide, Author
Shooting well beyond £10 billion by 2020, the growth of digital advertising has been phenomenal from the start. But what next for the UK’s largest advertising medium? How will the industry tackle challenges around programmatic and viewability? At this scene setter, the IAB UK’s expert panel featuring Claire Enders, Steve Hatch, Mark Howe, Guy Phillipson, and the BBC’s Kamal Ahmed – we’ll uncover key drivers of growth, behaviour and skills the industry needs for successful marketing as we approach 2020.
Business Editor, BBC
Founder , Enders Analysis
Director, EMEA, Facebook
MD, Agency Sales, North & Central Europe, Google
Marketing Week presents a panel of top CFOs and CMOs, who will debate how marketing has a real impact at the board level. What does the CFO really think of their marketing colleagues? How can marketing be seen as a real business generation tool?
Content Director, Centaur Marketing
CMO at the Global Investment Body, CFA Institute
VP of Marketing, Monster
Chief financial and operations officer, UKTV
Join us for this special Advertising Week Europe pub quiz as we question the execs behind some of YouTube's most successful content on the skills and strategies required to grab the attention of the discerning modern audience.
Quizmaster Derek Scobie poses the brain teasers that matter and finds out whether their IQs are as high as their view counts. Buzzers at the ready!
Head of YouTube Brand Propositions, EMEA, Google UK
Commercial Director, Jamie Oliver's Food Tube
The technological, political and financial sands are shifting. This session will give the opportunity for participants to get on top of the agenda of Advertising Week Europe 2015. Join our panel of industry leading commentators, analysts and futurologists as they share their predictions for the business models and consumption trends that will shape the future of the media industry.
Deputy Editor, The Times
Senior Journalist, The Future Laboratory and Think Tank Review
In September, London will confirm its position as one of the world’s leading global powerhouses by introducing a 24-hour Tube service. A discussion of what this means for London, how it will affect the city’s economy and the impact it will have on consumers and advertisers.
Tweet your questions using #lovingldn to join the discussion.
Writer, broadcaster and former MP
Founder & Principal, Global Cities
Chief Marketing and Communications Officer, London and Partners
Commercial Partnerships Lead, Transport for London
Commercial Director, Exterion Media
What is Programmatic? How will it deliver on the promise of automation and digital disruption in the data-rich ecosystem? Industry leaders unlock the secrets of programmatic and debate the present and future of the industry’s biggest hot button of 2015.
Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH.
CEO, M&C Saatchi
Executive Creative Director, adam&eveDDB
We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative and social renaissance of equal value. Facebook’s EMEA VP, Nicola Mendelsohn will host a very special one-on-one with Academy Award-nominated and BAFTA-winning actress, producer, director and activist, Salma Hayek, exploring how we can excel in a connected world.
VP EMEA, Facebook
Academy Award-nominated and BAFTA-Winning Actress
We’re in it, we’re hosting it and it’s the UK’s last major sporting event for many years… Rugby World Cup is almost here!
Join a star-studded panel of Rugby’s most loved and well known players as they talk about their hopes and preparations for the Cup, and discuss how big sporting events galvanise the nation, taking learnings from the FIFA World Cup and London Olympics.
Integrating the new breed of social influencers with celebrities into a marketing campaign is fast becoming the norm. But can they play in the same space in the long term? Celebrity Intelligence brings together talent and experts in social influence and celebrity marketing for a topical discussion.
OpenX will discuss the scale and severity of Ad Fraud. Explore the key role of an ad exchange in preventing ad fraud, while outlining how publishers and advertisers should also be taking responsibility. This insightful and honest discussion will provide attendees with a deep and valuable understanding of the programmatic ecosystem, the role of ad exchanges, and the steps needed to help prevent fraud.
Dir, Data & Industry Programmes, IAB UK
SVP, Sales Operations, BBC Advertising
Managing Director, EMEA, OpenX
VP, Product Management, Integral Ad Science
How do we combine traditional and digital outdoor? What technology is available to enhance campaigns? What importance is attached to getting the creative right? How can we use a media mesh approach more effectively? Join us as we examine these burning Outdoor Media questions.
Publicis Groupe Chairman Maurice Lévy sits down with Bloomberg anchor and Editor-at-Large, Francine Lacqua, for a wide ranging discussion on today's disruptive digital environment and how Publicis is competing to win across the globe.
TV Anchor, Bloomberg Television
Chairman & Chief Executive Officer, Publicis Groupe
Dennis Publishing invites you to share the next chapter of it's exciting history- the Heart of England Forest, Felix Dennis’ legacy. The seminar will provide exclusive insight into the project to plant and preserve a 30,000 acre native broadleaf forest, making Felix’s dream a reality. The panel includes Dennis Publishing's MD of Advertising Julian Lloyd-Evans with CEO James Tye, Editor of The Drum Gordon Young, Broadcaster and Chairman of The Heart of England Forest Charity Jon Snow.
Managing Director of Advertising, Dennis Publishing
TV has stood strong in its resistance to the type of marketing changes that are ever present in digital. Although the traditional way TV is bought and sold will continue to thrive, there is a new way marketers can bring data targeting and programmatic solutions to supplement how TV is currently traded. Join a panel of industry experts for a lively debate on the transformation beginning in TV.
Commercial Director EMEA, Adap.TV, AOL Platforms
Head of Futures, Sky Media
Head of Digital & Partnership Innovation, Channel 4
UK Trading Director, Starcom MediaVest Group
Enjoy a very special presentation from Nigel Morris, CEO, Americas & EMEA, Dentsu Aegis Network.
Nigel welcomes, from Japan, Dentsu Robotics Business Operations designer Yori Nishijima and Mirata, a trained robot astronaut whose partner just returned from the International Space Station.
Learn about this project's vision and how it can help solve problems in our connected society and, further, in our industry, especially as it relates to start-ups and how established businesses can fight off challengers with embracing a turn-about agenda.
This is a truly unique, special and creative presentation that is sure to open up everyone's imagination and creativity.
The LEGO Movie deservedly won a BAFTA this year, the ultimate validation of a feature-length branded content film. Branded content has come of age, and this year D&AD is launching a new Branded Film Content & Entertainment category at its prestigious awards to be announced in May. As part of their #InspiredbyFilm programme, DCM and D&AD will explore the inspiration behind the greatest work, the best platforms to showcase branded content and how the relationship between brands, entertainment and film will evolve.
Co-Founder & Director-Producer, Archer’s Mark (BAFTA Breakthrough Brits)
Amscreen will be joined by Liveposter to present an insightful session on data-driven technology. Exploring its application in the world of DOOH, and specifically how it can facilitate more dynamic, relevant and targeted brand communications.
Head of Insight and Research, Amscreen
Digital Development Director, Liveposter
The advertising industry is hurtling head-first into a world of hyper-targeting and personalisation. But just because we can, does it mean we should? Who has implicit permission to do this and who hasn't? And at what point does an ad stop being seen as clever and become annoying, or even worse, creepy? Join us as we discuss the findings from our latest research 'Just because you can...' and discover the rules for personalised advertising in the digital world.
How does creativity live in an automated world? Can programmatic unlock the true promise of dynamic creative? Leading technologists and creatives lace up their gloves and jump into the programmatic ring.
News Editor, The Drum
Managing Partner, Precision Marketing, Starcom MediaVest Group, UK
Sales and Trading Director, Telegraph Media Group
Within the confidential walls of The Lighthouse Company, our desire to create a trusting and intimate encounter during The Interview enables us to discover the complex and fascinating human conditions within.
Join founder Kathleen Saxton as she spends time with Yannick Bolloré, Chairman & CEO Havas Group. Together they’ll explore his professional journey, the evolution of Havas, and uncover the man that lies within.
Global Chairman & CEO, Havas
Founder & CEO, The Lighthouse Company
18 months of unprecedented research into mail in the home, heart and head assessed by an all-star cast. Insights into how the digital age impacts on mail integrating effectiveness, measurement and planning. Everything you thought about mail, may not be true.
Head of Effectiveness, adam&eveDDB
Managing Director, Royal Mail MarketReach
The Dutch are famous for their innovations in product design. Lesser known is the Dutch tradition with digital creativity and design. Three leading digital agencies talk about their work, highlighting that Dutch Digital Design isn’t so much about a particular style as it is about a design mentality.
Creative Director, MediaMonks
Consultant for agencies, Bert Hagendoorn
Senior Designer, Art Director, DDB & Tribal Amsterdam
Creative Director & Partner , Achtung!
Advertising, led predominantly by digital, is becoming increasingly automated, data driven, and following trends that we've seen in other industries. Technology is continuing to disrupt established businesses at an accelerating pace and the implications are both exciting and concerning. But what lies ahead for our industry? What role will humans play in the ecosystem's relentless drive for efficiency. In the session, we will look for parallels from the evolution of other sectors to gain insight into the road that lies ahead.
General Manager, International, Rubicon Project
Swapping touchlines for bylines, the path from player or manager to sports writer is becoming increasingly popular amongst ex-professionals, as the appeal of analysis and punditry outweighs the intense scrutiny of managing and coaching.
With unique insights from the worlds of football and rugby, join Jamie Carragher, Martin Keown and Sir Clive Woodward, who will reveal how their sporting careers informed their editorial style and the responsibility they feel on critiquing on their former teammates.
Football News Correspondent , The Daily Mail
, Mail Newspapers
Head of Sport, Daily Mail & MailOnline
The importance of connecting with consumers in the physical world through unique experiences has enjoyed a significant resurgence over the last couple of years. From 3D printed Oreo stations at SXSW to Twitter Drones at Cannes and Ubers masquerading as cars from the 1920s ahead of the new season of HBO's Boardwalk Empire - experiential is back in a big way and top of mind for agencies and brands across the board. Join us for a crash course on how to design and think about physical through a digital and social lens.
A D&AD Training Taster with Michael Johnson, Creative Director and Founder of Johnson Banks. Michael will explore how branding continues to broaden its reach and scope, what’s coming next for the future of the discipline, which trends to ignore, and which to follow. All in less than an hour.
Founder, Creative Director, Johnson Banks
Media is more dynamic than ever - new consumer behaviours, technologies, and touchpoints are making sure of that. This complexity is challenging the modern media agency while simultaneously surfacing new opportunities for agencies to demonstrate their value to clients. In this session, Mark Howe, Google's renowned Managing Director for Agencies UK & Europe, hosts an open and honest debate with a distinguished panel of Agency leaders to
discuss the changing face of the media agency, including structure, people, client relationships, and the evolving use of data, digital, and content.
MD, Agency Sales, North & Central Europe, Google
Managing Director, OMD UK
MD UK, Mediacom
UK CEO, Mindshare
co-CEO , Starcom MediaVest Group UK
Is programmatic just the emperor’s new clothes or the panacea marketeers have been waiting for? Come and listen to an esteemed panel of clients & ad tech leaders discuss and debate the issues and opportunities in the new era of media trading. What is it? Who is doing it well? What do clients really think? Why is there a perceived problem? What does the future hold?
Global Digital Marketing Director, Travelex
Brand and Content Strategist
Managing Director, AOL
Chief Commercial Officer, Amnet Global
Two of the UK’s leading journalists discuss how the news industry has changed, how the role of professional journalism is developing and the stories, interviews and high profile leaders they remember best (and some they would rather forget). Jeremy Paxman and The Times Editor, John Witherow, meet on stage for the first time to discuss the past, present and future of news media.
17 million people in the UK stream digital audio every week, creating a big opportunity for advertisers. More sound is being created, streamed and shared on mobile than ever before. Soundcloud alone has 12 hours of new content uploaded every minute. The US digital audio advertising market is now worth $1.1 billion; 2015 will be the year it explodes in Europe so listen up.
Senior Audio Content Manager, Soundcloud
Director of Commercial Strategy, Global Media & Ent.
The Millennial generation will have a bigger impact on the future of media than any other generation. How they interact with content, advertising and platforms will decide the future of our industry. But there are huge variations within this group, in terms of attitudes, ambitions, and media consumption. How can we adapt marketing and communications to meet their various demands? Do the changes they bring spell the demise of the media industry as we know it, or the greatest opportunity for growth in decades?
Managing Director, Global Client Strategy, The Economist
Today, the ‘last mile’ is everywhere. From initial engagement to POS. Partnering with our clients in navigating the move from an e-commerce world to a brand commerce one is pivotal to success. A multi-channel consumer journey is crucial. Isobar’s Jean Lin and Nick Bailey will share their advice, thought provoking international cases and some hard facts on how to be successful in the ’new normal' world of brand commerce, with content designed to leave the audience both inspired and informed.
More votes were cast in the X Factor Final than the most popular party received in the 2005 General Election. In 2010 only 44% of 18 –24 year olds voted in the General Election, compared to 76% of over 65s.
Why IS politics so boring to so many young people when it’s so important? And how could we make it interesting?
Since 2012, the IPA & Metro’s Creative Pioneers scheme has been fueling the next generation of advertising, creative and digital media talent, placing over 250 school leavers in apprenticeships across the UK. What do these youngsters really think of the industry now that they’re a part of it? How do they see their careers developing & what would they do differently? Facilitated by Tim Campbell MBE, masterminded & run by our young Creative Pioneers, this session uncovers what youth can offer over experience.
Tim Campbell MBE
Head of Client Services for Emerging Talent, Alexander Mann Solutions
Account Executive, Proximity London
Project Manager, Wunderman
Janet Hull OBE
Executive Director Creative Pioneers Challenge, IPA
With the democratisation of creativity and the growing complexity of media, the case for re-integrating the disciplines into a new style full service agency has never been greater. But is it possible to engage as equals this time round? And if not, will creativity or media be in the driving seat? Adland experts thrash out the arguments for and against.
Karen Blackett OBE
CMO, Post Office
Chairman and Chief Creative Officer of TBWALondon and writer of TV series 'Married Single Other', TBWALondon
The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
MYTH OR REALITY: NEURO UNLOCKS HOW ADVERTISING WORKS
Join the ARF as they separate the myth from the reality and present Neuro-science based solutions delivering more impactful communications and unlocking new levels of engagement. Creating effective advertising isn't brain surgery. It's brain science.
Dr. Michael E. Smith
VP, Consumer Neuroscience Solutions, Nielsen Neuro
Dr. Horst Stipp
EVP, Research & Innovation, Global & Ad Effectiveness, The ARF
CEO, Neuro-Insight, US Inc.
DATA CONGRESS ROUNDTABLE
The present and future of data of all sizes.
President & CEO, ARF
Judge Alvin Bowles
SVP Media, GM Video, RhythmOne
Chief Marketing Officer, News UK
Commercial Director EMEA, PubMatic
co-CEO, Starcom MediaVest Group
Dr. Sachiko Scheuing
Chief Privacy Officer, Acxiom
What does it mean when the computers start getting creative? When algorithms, ideas and insights merge to form a new state of augmented creativity? In this original and thought-provoking session, writer, columnist and host of the infamous Literary Salon at Shoreditch House - Damian Barr - will host a panel discussion exploring the impact that new search technology is having on the creative industries.
Head of Innovation, Initiative UK
Co-Founder and CEO, Yossarian Lives
Design Historian & Researcher, Goldsmiths and the RCA
Leading luminaries discuss breaking through the clutter via powerful, compelling content. How are today's media owners, advertisers and technology platforms leveraging innovation to hit an increasingly elusive target as consumers hide in plain sight behind smart phones, tablets and other devices? An open-ended conversation on innovation and why collaboration has never been more important.
Associate Editor, WIRED UK
Mindshare and Maido unite strategists and creative technologists from across the industry for a week-long hack. Participants will collaborate to produce creative tech solutions tackling an issue close to our hearts: homelessness in London. Advertising Week Europe Delegates will then vote for the one we’ll make happen in a big presentation on Thursday. Today, come along for a wee drink and some nibbles - and help us decide which ideas make it to the next stage tomorrow.
As the ad tech industry barrels towards consolidation, a troubling trend is emerging: the rise of the “walled garden.” A no-holds barred discussion on the conflicts of interest that threaten advertisers & the increasing importance of independent platforms.
Justin Pearse - Managing Director, The Drum Works
Steve Butcher - Head of Biddable, Walker Media
Anthony Rhind - Global Chief Digital Officer, Carat
Gawain Owen - Head of Digital, Nestle
David Harling - Head of Digital, MoneySuperMarket
The Drum and a panel of guest speakers discuss the issue of creepiness in digital advertising. Just how much personalisation is good? Where do you draw the line for privacy? Do we need more legislation? We'll also be asking our audience to get involved and tell us their own thoughts.
In partnership with News UK, the Advertising Association presents an evening of fierce and fast-paced debate from outstanding young talent. Four rising stars from agencies, brands and media answer the challenge: "UK advertising will never be truly diverse until we..."
Editorial Director, The Sunday Times