David Fisher

David leads Futures, Sky Media’s fast-growing advertisement department with responsibility for digital product and sales. Across VOD, online and mobile and with addressable ads launching on more products, Futures are leading Sky’s journey into cross platform targeting, sequential advertising and programmatic. With a unique combination of premium content, exclusive data and proprietary technology Sky are driving both product and commercial innovation.
Before joining Sky, David spent five years at the Guardian where as part of the commercial leadership team he played a lead role in successfully moving the business to a digital first strategy.
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