Jo began her career in financial PR at Weber Shandwick before focussing on corporate and reputation management at two agencies; WMC Communications and freuds. Jo has also worked for leisure and lifestyle brands with tenures at LA Fitness and Sandals Resorts the latter based in the Caribbean. In her five years at freuds Jo rose to Associate Director with a client roster predominantly made of up of food clients where she specialised in brand strategy and protection. In 2013 she left freuds to become Brand & Communications Director at one of her clients, Gordon Ramsay Group. In that position she oversaw the brand direction and communications strategy for the global restaurant as well as having responsibility for all communication and brand activity for Gordon Ramsay. Jo has recently taken up a new role and will be returning to freuds later this year as a Director.