Alison is a digital veteran having started in the days of dial-up Internet, working at COI on M15 and Foreign Office, before moving to the advertising world. Whilst at Tribal DDB. she was Head of Media on Volkswagen’s digital brand strategy as well as launching The National Lottery business on the Internet, mobile and interactive TV. She was then Head of Digital Client Services at Beattie McGuinness Bungay before joining Google’s UK Creative Agency Team in 2012. Alison was named one of the BIMA Hot 100 in 2014, is a member of WACL and represents Google at Buckingham Palace’s Women’s Forum. Alison is married with two highly spirited daughters, Livy (8) and Freya (5) and lives in Hertfordshire.