In Katherine’s current capacity, she is the main point of contact within ITV Commercial for all projects involving Product Placement and Advertiser Funding, working with the Commissioning team at ITV, Creative and Media Agencies and Producers.
Since launching the first ever deal on This Morning on ITV in 2011, Katherine has worked across all of the subsequent 45+ product placement partnerships including Samsung Galaxy Mobile devices in X Factor 2012/2013; Ministry of Sound in The Only Way is Essex: Marbs Special; Sony Xperia and Football World Cup 2014 and most recently Visa within Coronation Street and Emmerdale.
Katherine has been at ITV since 2000, starting within the Interactive TV arena, defining and establishing ITV’s Interactive Sales businesses and also developing Mobile interactivity in 2005.
She first began working in the Production team for Carlton Television’s Interactive department “Carlton Active”, creating ground-breaking services, across all 3 digital TV platforms.
Katherine Marlow Job Title Senior Product Placement and Branded Content Manager Company ITV