In this session...
This session promises to be a lively debate with senior leaders and influencers in digital advertising going head to head with representatives from across the industry.
In the past twelve months Ad Blocking has become the most contentious subject in digital advertising. The IAB UK believes in an ad-funded internet, and our goal is to help to make all forms of digital advertising more effective and efficient, as well as helping brands reach their audience and provide revenue to publishers so they can continue to make their content. On 18th April the IAB UK Ad Blocking panel will be a provocative deep dive debate into the issues on how the industry is addressing ad blocking, and its implications for the future of digital advertising.
The panel will be introduced by IAB UK Chairman Richard Eyre, CBE and hosted by IAB UK, CEO Guy Phillipson.
Speakers on the panel are:
Tim Gentry, Global Revenue Director, Guardian
Sarah Mansfield, VP Global Media Europe and Americas, Unilever
Ben Williams, Ops & Comms Manager, Ad Block Plus
Sue Unerman, Chief Strategy Officer, Mediacom
Alexander Hanff, Privacy Consultant, Think Privacy