In this session...
In the digital economy the future belongs to the fast and the pace of change is getting faster.
These forces of change demand creativity, bravery and a commitment to structural innovation to succeed. Those who don't will be left behind.
At the heart of the digital economy are technologies, platforms and services that have revolutionised and empowered how people connect and interact with each other and brands. The two most powerful forces to do this have been Google and Facebook.
Join us in a truly open discussion and debate to really address the fundamental implications of digital change to brands. We’ll address how we view and enable innovation as well as how we structure our marketing organisations to best understand and meet the needs of real people and make the biggest business and brand impact.