In this session...
Brands are using celebrity talent more than ever before, and the influence of celebrity in the lives of consumers gets greater every day.
Alesha Dixon , singer and TV personality will be interviewed by Raf McDonnell from CAA, the leading entertainment and sports agency, to explore how artists feel about working with brands, and how brands and agencies can work effectively with celebrity talent to engage their audiences in more meaningful ways.
There is a moment in every artist’s life when, with a little nod to Janet Jackson, fairy godmother of the modern diva, they feel the irresistible urge to step it up and take full control. For Alesha Dixon, that time is now. In a glittering career that has transformed her from Home Counties hopeful to household name Alesha has earned her stripes in the music business. Now it’s time to prove it, front of house and behind the scenes.