In this session...
Sky is the UK’s biggest advertiser and Europe’s leading Entertainment company with more than 21 million customers across the UK, Ireland, Italy, Germany and Austria. It is also one of the media industry’s most innovative companies with notable recent product launches including Sky Q, NOW TV and for advertisers, the market-leading targeted advertising service, Sky AdSmart.
Andrew Mortimer, Sky’s Director of Media will talk about the critical importance of advertising to its strategy and how addressable marketing has changed how Sky thinks about campaigns and allowed even more creativity and innovation. He will also talk about how Sky has embraced partnerships with digital media partners like Facebook and Twitter to deliver campaigns.